Who We Are

MutTrails provides dog daycare, boarding and countryside walks in Andover, Hampshire. We comply with UK data protection law (UK GDPR).

Data Controller: Liz Conway, MutTrails • Email: l.conway@ntlworld.com • Tel: 07827 885710

Information We Collect

• Booking details: name, contact info, dog details, dates and requirements (via KennelBooker).
• Communications: messages by email, phone, WhatsAp.
• Website usage: anonymous stats via Google Analytics (GA4).
• Reviews widget: our Reviews page uses Elfsight to display Google Reviews; it may set cookies.
• Photos/Videos: with your consent, for owner updates and MutTrails social/website.

How We Use Your Data

• To provide daycare, boarding and walking services and manage bookings.
• To contact you about your dog, including updates and emergencies.
• To meet licensing and legal requirements (Test Valley Council).
• To improve our website and services via analytics.

Lawful Bases

• Contract: to deliver the services you request.
• Legitimate interests: safety, record-keeping, service improvement.
• Consent: optional uses such as sharing your dog’s photos online; you can withdraw consent anytime.
• Legal obligation: where required by regulators or law.

Sharing of Data

We do not sell your data. We only share when necessary:

• With KennelBooker (booking platform) to process bookings securely.
• With veterinarians for emergency treatment.
• With local authorities if required for licensing/compliance.
• With service providers that help run the website (e.g., Google Analytics, Elfsight).

Cookies

Our site uses essential cookies plus non-essential cookies for Google Analytics and the Elfsight Reviews widget. You can manage cookies in your browser. See our banner notice for a quick summary.

How Long We Keep Data

Booking and contact records are kept for as long as needed to provide services and meet licensing/legal requirements, then securely deleted. You can ask us to remove non-essential data sooner.

Your Rights

• Access, correct, or delete your personal data.
• Object to or restrict certain processing.
• Withdraw consent for photos/marketing at any time.
• Complain to the ICO: ico.org.uk.

Contact

If you have questions about this policy or your data, contact Liz Conway at l.conway@ntlworld.com or 07827 885710.

Last updated: 2025-01-01